An incomplete history of Borders Classics Reading Group:
Back in the early 90's, Borders opened on Route 9 in Framingham, which might have been the first store in the Boston area, moving into an old building next to the old Shoppers World. Prior to Borders coming to town, the bookstores in the area consisted of chain bookstores at the malls; a Lauriats at the old Shoppers World, a Waldenbooks at the Cloverleaf Plaza, a B. Dalton's at the old Framingham Mall, a Paperback Booksmith at the old Natick Mall. These were all little boutique-y bookstores, but that was all there was. If you wanted a real bookstore, you had to go to Harvard Square, or the Barnes and Noble in downtown Boston. Borders came along and offered the first bookselling superstore in the area, with not only tons of books on two(!) floors, but enough space for events and meetings. They had a newsletter, a cafe, big comfy chairs to sit in while you browsed. And they had reading groups. There were already a few groups going before the classics one started, and they were doing very well, people were flocking to Borders from everywhere, and it and stores like it were taking the place of libraries as a center of book-related, even literary activity.
So in early 1993 two Borders employees known only to me as Annette and Shannon decided to start up a classics reading group. This was back in the days when Borders employees actually read books, and these two were both English majors who were young and idealistic. I think I came across the announcement of the first meeting in the papers, and it was heavily promoted in the store, with the first book being Wharton's "Age of Innocence", which was about to be made into a movie. Beth was interested, too, so we both signed up (you had to sign up, I think just so they knew how many to expect). So many people signed up (over 100, if you can imagine), that they ended up holding the first couple of meetings twice, and tried to get people to come to a specific night for crowd control. There weren't 50 people there at the first meeting, but there were probably 30 or so, and for several meetings thereafter it was a pretty good crowd.
Those first few meetings saw in attendance some of the long-term members of the group, including Sylvia, Roger, Chuck, Hale, and several others who stuck with it for a number of years but have sinced disappeared. I think the key to the group's success is that such a consistent group of people turned out month after month, and got to know each other well enough that the meeting could become more free-wheeling and informal, and that most of these people were extremely opinionated. By the time Beth and I invited several of the core members to our last Christmas party in 1994, the group was having trouble keeping new people, I still think because we had become almost too insular, or at least seemed that way to first-timers. I remember Hale asking me why I thought we weren't keeping more new people and I said, "I think it's because we intimidate them", and she spent the rest of the evening fretting over it, asking everyone else, "Do you think we intimidate people?"
The Annette and Shannon days saw the leaders picking the books, and only from one month to the next, not for months ahead. The only original critierion was that it be a lesser-known work by a well known author. That eventually got replaced by the current rule for selecting books, "the author has to be dead". After probably less than a year, both Shannon and Annette announced they were leaving not only the group, but the northeast, moving down to Charlotte as assistant managers for a brand new Borders down there. In early '95 Beth and I were in Charlotte for a wedding and we found the Borders and looked them up. Annette wasn't working that day, and Shannon had already gone on to another store. Evan says that Annette ended up going to Edinburgh to open a Borders there.
Our next leaders were two guys, one named George and I don't remember the other one's name, and can't even picture him now. They were also english-major types, and also left after about a year, one going to open a Borders in Oregon. Some time in the first couple of years the Boston Globe did a story on reading groups and came and took pictures. We went through a succession of leaders after that, slowly dropping down the food chain of employees until we landed somebody who didn't really care that much about the group, and was kind of manic depressive to being with. His first selection was Ralph Ellison's "Invisible Man", to give you some idea, following only a few weeks after Ellison's death. At one point the group didn't fit in with his schedule, so he postponed it a week at the last minute. In this pre-internet era, nobody knew it was postponed, so they all showed up and decided to have the group without him. This was probably in '96 or so, Beth was at that one, but I wasn't. Once Chloe was born we traded off for a while, and after a few months Beth stopped going. This same guy also tried to put the group on a summer hiatus, but that didn't go over too well, the membership deciding we didn't really need him to have a meeting, just to order the books. This is probably where we got our reputation within Borders management as being an unruly bunch. But they capitulated and got us a new leader.
The winter of '96, when we had a blizzard every week from December to March, saw one meeting, I think for "Middlemarch", get postponed twice by bad weather. But a meeting was had. By around '97 or so we acquired Dottie, who was the events coordinator and didn't even read the classics much, but read a ton of other stuff and agreed to lead the group because no one else would do it. Evan came on board at this point to assist. The book selection process became more democratic, and we dabbled in plays, stretched the Iliad over two months, paid more attention to scheduling long books for five-week months, etc. Dottie seemed to actually enjoy the discussion and took a newfound appreciation of the classics. We were featured in an article about reading groups in the Middlesex News, with a color picture and everything. Borders at this point was no longer the only game in town, a brand new shiny Barnes & Noble had opened up in the new Shoppers World right next door, which, except for the sf section, is a better store in nearly every respect. Borders management kept monkeying with the book discount, going from 15% off to anyone who wanted the book, to just for book group members, then back again, but you had to have some kind of coupon, then they stopped putting on stickers even though they were discounted, so they wouldn't ring up right, now they're up to 20% off, but its not advertised. Evan eventually left Borders to get married and work in Cambridge, but he still comes to the meetings. Dottie stuck around for a few years, tried to give up the group at least once, but ended up sticking with it, finally getting burned out on Borders entirely (but not the reading group's fault, just overwork). She still shows up occasionally. At the point of her final departure, there was absolutely no one in the store willing to take on leading the group, which let's be honest is not exactly a herculean task. Since they were getting paid for being there, other than setting up chairs and ordering books, which they do anyway, their only requirement was they actually read the book, which is why I say that no one that works at Borders reads books. Laura had joined early in the Dottie administration and was one of the few members not in since the beginning to stick with it for several years, so she volunteered and was endorsed by popular acclaim to take over as the first non-employee leader. She formalized the book-selection process and sends out e-mail reminders and recaps, but, as she points out, is basically doing charity work for a corporation, since they don't even let her have the book for free any more.
At this 10-year anniversary the book group could be said to be at a crossroads, where the fact that it meets at Borders is almost incidental to the members and to Borders itself. We certainly are no longer much of a draw for the store, don't make it any richer, Borders of course has been in financial straits for the last few years, so that doesn't help. Half the time I don't even buy the book at Borders any more. At some point my guess is Borders will start asking for compensation for the space, or else do away with the discount altogether, at which point you may see the group move to a different location. The store still serves to draw people into the group, so if we did go elsewhere the publicity strategy would have to change. I'm not saying we're on the way out, or that people are suggesting we move out, but it wouldn't surprise me. But who would've thought the group would last this long to begin with? We haven't repeated a book in 10 years, so I suggested a new rule whereby 10 years after the group does a book it can go back into the pool of available books for consideration. Even if we don't do that, there's still enough classics out there for another 10 years and then some.